Privacy

held responsibly.

• Contact — name, email, shipping/billing address, phone
• Order — products purchased, order value, payment method (not card numbers)
• Behavioural — pages viewed, time on site, referral source, device and browser
• Optional — hair or skin profile you submit for personalised recommendations

• To process, ship and track your order
• To reply to your questions and support tickets
• To send transactional email (order confirmation, shipping updates, returns)
• To send marketing email only if you opt in — you can unsubscribe from any email in one click
• To improve the site and understand what content or products resonate

Only trusted service providers acting on our behalf: payment processors (Stripe, Tabby), shipping couriers, email infrastructure (Postmark), analytics (privacy-first) and hosting. Each is contractually bound to protect your data.

We never sell your personal information. We share it with law enforcement only when legally compelled to do so.

We use essential cookies to run the shop (cart, checkout, session) and optional analytics cookies to understand aggregate usage. You can disable analytics cookies in your browser settings without breaking the shop.

You can request a copy of your data, corrections, or complete deletion at any time by emailing privacy@theghori.com. We respond within 30 days.

GHORI is based in the UAE and complies with UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection, plus GDPR for EU customers.

Order records are retained for 7 years to satisfy UAE accounting requirements. Marketing preferences and profile data are kept until you delete your account or opt out.